AYC Consultants, Inc.

AYC Consultants, Inc. has more than 20 years of Philippine experience in helping companies understand their market and operating environment. In those years, it has guided some 30 companies launch their products, develop their market strategies, and identify opportunities for growth.

The company has the in-house talent to do so, reputed to be among the best in the business, and can secure the needed boost in expertise from its pool of consultants in highly specialized cases (in most cases, the internal staff would suffice).
Apart from our intimate knowledge of the Philippine market and sources of vital information (some companies were surprised our research yielded certain critical data their planning and marketing departments never thought existed), we have extensive links with government officials, regulatory and statistical agencies, and business associations that can help us get things done for you.

The best part of it all is AYC Consultants offer the most cost-effective alternative, delivering good advice and information that are specific to your needs at rates only slightly higher than off-the-shelf publications and at a fraction of cost others would normally charge for a similar service.

Scope of Services

These are the services that we’re good at:

• Consumer market analysis – the work that we do mostly deals with projecting the size and growth of the consumer budget, and the allocation of the budget among various items; relative sizes of households and total household income by socio-economic classes; monitoring and profiling of emerging consumer lifestyle groups
• Industry analysis – size and growth, product segments, demand factors, key players/competitors, policy and external developments, medium-term outlook, etc
• Market research – characteristics, size and growth of the market faced by the client; outlook; identification of other market opportunities, threats, etc
• Strategic planning – from providing inputs such as market monitoring and information, macroeconomic forecast, and/or industry overview, to facilitating the development of strategic plan including identifying the resource requirements and shifts in the business model through an interactive process with the client’s key managers.
• Least cost analysis/analysis of best alternative – recommendation as to the most cost-effective option given a number of alternatives and criteria for analysis (ideal for choosing the best location/s for the project, or the best project design)
• Assessment of impact of specific policy developments or policy reform issues on the client’s business    
• Feasibility studies – to determine if a proposed project is a go; covers market, financial, technical, organizational and legal aspects (excludes environmental assessment)
• Media monitoring – tracking of items/topics of interest to clients in pre-selected publications

Our Role in your Business

In short, you can count on us as an all-around resource partner for enhancing the effectiveness of your planning and/or marketing groups. We can:    

• Provide the needed third party validation of your plans and forecasts prepared internally or by another outside entity
• Facilitate the preparation of your strategic plan, or certain aspects of it
• Perform data gathering, assessment and updating on a regular basis, so this gets out of the way of the more critical tasks tour internal staff should be doing (better than hiring full-time researchers because we already know where to get the data and we also do the analysis at fraction of the cost of having a full research complement)
• Study certain external or policy issues affecting your business on a per project basis
• Develop a package of services tailored fit for your needs and your budget

Generic Package

Our service can be for a generic package consisting of the following:

• Four quarterly assessment of an industry of your choice
• Assessment of your market – one main report and an updater – covering:
  General characteristics
  Size and growth
  Competition and respective market shares
  Relevant external and policy developments
  Outlook
• Consumer market indicators – consolidated report on the latest statistics on consumer market, such as expenditures, sales of specific items, survey results (e.g., consumer expectations, income distribution, etc.), generated every quarter
  But, as mentioned previously, we also design an annual package that suits your specific, exclusive needs; or you can avail of any of the services indicated in the Scope of Services should you require so. We’re open to your suggestions, and do welcome brainstorming sessions (for free).
  Alternatively, you may prefer the generic package, plus enhancements consisting of some other services listed under the Scope of Services.

Things we’ve done for our clients.

• Here are some of the more recent examples of the services we did (and continue to do so for a few) for our 30+ clients:
• Validated the target market and suggested new market niches, including projected revenue levels, and packaged the entire strategic (3-year) plan for the Philippine subsidiary of one of the world’s top IT network system company. (2007)
• Prepared Philippine economic and regional forecast, including implications on business, and identified market opportunities, not only in the Philippines but also in countries where the client operates, the client being the corporate planning department of the country’s top food and beverages firm. (1998-2006)
• Provided specialized assessment and outlook on the Philippine economy, regions, and consumer market in relation to the businesses the country’s major broadcasting network is engaged in, or is planning to. (2007)
• Prepared a business plan for the property development component for the mass transit project in Metro Manila of a consortium of foreign and local firms. (2004-2005)
• Prepared a paper in support of the advocacy of a major US-based call center company to rationalize the incentives scheme for investors planning to put up a call center in areas outside of Metro Manila. (2005)
• Assessed human resource availability (accounting graduates) for an international credit card company planning to put up an accounting back office in the Philippines. (2001)
• Performed demand forecasting for the client’s product, which is cement, identifying the demand drivers; client is one of the country’s major cement manufacturers. (2006)
• Monitored the Philippine property market and government infrastructure projects on a quarterly basis for an
• Australian-based manufacturer of plasterboards. (2001-2002)
• Prepared quarterly reports on the Philippine regional markets and updates on key
  market indicators for a top Japanese electronic appliance company. (2001)
• Conducted a technical evaluation of possible local sub-contractors for the assembly of search and rescue vessels for an Australian shipbuilder. (2005)
• Conducted a nationwide survey for a gaming company to determine market response to its plan to raise the minimum bet and introduce a new game. (2007)
• Evaluated various power supply alternatives for the country’s largest manufacturer of consumer products. (2003)
  

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